Today on CBS Sunday Morning, in a segment devoted to interviews with five prominent octogenarians (including entertainer Elaine Stritch, White House correspondent and resident thorn-in-the-side Helen Thomas, Ben Bradlee of The Washington Post/Watergate/Woodward and Bernstein fame, and Playboy incarnate Hugh Hefner), TV producer Norman Lear was asked if he had any advice for writers: "Write," he said.

And Lear's secret for living healthily and happily beyond eighty?

"Every day's a production," he said. "You produce."